La Velada del Año 3 @ Civitas Stadium Madrid

Madrid bore witness to an exceptionally memorable evening at the Civitas Metropolitano Stadium, where energy, music, and emotion converged to create the phenomenon that was the Velada del Año 3. Hosted by the charismatic Ibai Llanos, this event was a fusion of streamers, entertainment, and thrilling boxing encounters. Highly anticipated and widely discussed, it generated considerable hype both online and at the stadium, selling out tickets in just over an hour.

Breaking his own Twitch record once again, with over 3.4 million viewers, Ibai Llanos brought his charisma to the Civitas Stadium, fostering a sense of camaraderie that connected spectators from around the world.

The boxing matches were the highlights, with palpable intensity in the ring. Most fighters had four rounds to prepare, train, and give their all in front of the 60,000-plus spectators in the stadium.

Performances by Estopa, Rosario Flores, Quevedo, Feid, María Becerra, and Ozuna, among others, entertained the audience between bouts with their high-level musical interventions. In a total of seven hours of show, music, sports, and entertainment, a parade of VIP guests turned this event into a unique spectacle in terms of format, with numerous surprises that exceeded expectations during the show itself.

The event also attracted numerous sponsors, from Spotify to Greyfusa, Revolt, Coca Cola, and many more, who carried out various activations both on the track and at the audience entrance.

On behalf of LD Eventos, we coordinated local production in collaboration with the organization, the stadium, technical services, as well as all involved suppliers and sponsors. A collaborative effort that contributed to the success and uniqueness of this new format.

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